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(308) Why the iPhone just changed everything
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The introduction of iPhone and the class of devices it represents is as important a game changer as the definitive inflection points in our industry - The introduction of the Atari 2600, the NES, the Gameboy, PlayStation One, Xbox Live & Wii are all on par with Apple's incredible handheld game system & ecosystem. The most exciting innovation of the last year, iPhone has not only changed the possibilities for mobile gaming but is proving to emerge as a gaming device as compelling as existing dedicated handheld game devices. With far reaching impacts on publishing, distribution & development the iPhone has merged the best of mobile with traditional games and then added new media economics for good measure. Neil Young, CEO and founder, ngmoco, will bring the classic game makers perspective to the GDC Mobile keynote and talk about why, to his own surprise, he left his role at Electronic Arts to build a new class of mobile games. He will share with the audience his learnings and draw a vision for the not-so-distant future, and the opportunities the new mobile devices present, to inspire developers to leave their day jobs too.

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