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(306) The Creation of a Kids' Virtual World - Real Data
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RIDEMAKERZ and The Electric Sheep Company provide the most detailed presentation on how a kids' virtual world is created that has yet been given in public. This will describe the process, achievements, setbacks, and surprises that went into the design and production of the virtual world created in a collaboration by these two companies, from concept to this week's full public launch. Most notably, the presentation will include full disclosure of metrics from the virtual world's beta period, including the number of beta users, how they were attracted, response rates on marketing efforts, how many dropped off at each step of engagement, average use time and number of logins per user, and many other aggregate and detailed results rarely provided today.

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