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(306) Online Games: Europe Challenges
Price	$7.95
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SKU	gdc09_8301
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Description

With the rise of the Asian markets in the online gaming industry, Europe has been given less attention recently. Many developers and publishers see it as a sub-set of the general western market. However, Europe currently represents a strongly under estimated space. Last few years though have proven that Europe represents a huge market when properly handled : World of Warcraft western audience is 50% based in Europe and the Guild Wars franchise sold more there than in the US thanks to their strong focused European strategy. Domestic games have found success often with a different approach compared to American or Asian games : EVE, Dofus, Runescape, Gameforge, Bigpoint. The lecture will focus on two aspects: 1. An introduction to specifics and main actors in the European market. 2. How to build your strategy to tap your game's potential in Europe.

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