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(305) Totally Cisco
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Description

This session provides a case study of CISCO MINDSHARE, a comprehensive game for Cisco's certified network associates program. Cisco Systems has been one of the more public users of games for education and training over the past few years. Their initial work involved some small casual games in their sales division and some social issues work sponsored by Cisco Foundation. This work was followed by some more specific curriculum oriented materials for their Cisco Certified Network Associates (CCNA) program that focused on binary math and network subnetting. In past presentations of that work Cisco has described how it had to learn to walk before it could run and what it had learned from its smaller forays into the world of building games. Building on this knowledge Cisco recently undertook one of its largest game development efforts to date - an effort to create a game that covered as much of its core CCNA certification exam material as possible all using a game-based approach. Totally Games, based in Marin County, CA was selected to help with this development. Primarily an entertainment oriented studio with clients such as Sega and LucasArts the company also has been doing some work in the serious games sector. During this session Totally Games founder Larry Holland will detail in a case presentation the challenges Totally had to overcome to create a game that covered a wide swath of curriculum and improve interest in detail low-level networking topics. Joining Larry in the session will be Cisco's program manager for the project Jerry Bush who will detail two critical issues for this project. First, Bush will share testing results from the pilot users of the product. Second, the project is intended to be a for-sale product from Cisco. Understanding how Cisco came to pursue this project as a potential profit center for its training program will provide interesting insights how game projects may not only be sources of costs but revenues for corporations entering the space.

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