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(305) Getting Serious About Alternate Reality: Designing a Different Kind of ARG
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Alternate Reality Games (ARGs) are an emerging, experimental game genre that are gaining lots of attention in the serious games space. ARGs combine different forms of media and real-world presence to create an experience that actively blurs the border between fiction and reality. With their radically unconventional structure and reality-blurring ambitions, ARGs have generated a great deal of attention from mainstream media, but does the actual experience of playing an ARG live up to the hype? A close look behind the rhetoric reveals a number of serious unsolved design problems. While capable of providing a compelling experience to a small, core audience, many ARGs have suffered from a severe lack of playability - confronting all but the most expert insiders with a brick wall of opaque interactivity and intentionally obscure dynamics. If ARGs are going to have the impact their proponents want them to we need to be realistic about current flaws and begin to seek ways to solve them. Chain Factor is an ARG designed to support the CBS TV show Numb3rs, was an attempt to try a new approach to this genre, one that delivered on the promise of large-scale collaboration and participatory narrative while providing a core gameplay experience that was more accessible and compelling. This talk will provide an insider's view of the design problems, inspirations, and creative methods involved in developing Chain Factor and an overview of the process of designing, building, and running a game of this type.

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