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Storefront > GDC Vault Store - Audio Recordings > GDC09

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(305) Are Serious Games & Corporate Customers In Sync?
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SKU	gdc09_8684
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Description

Call it conventional wisdom but the serious games space started out primarily the domain of government, military, non-government organizations, and some consumer activity collectively called edutainment. Advergaming aside (for the moment), in the last 18 months before the economic events of the fall activity in the serious games space from the corporate sector was beginning to achieve sizable momentum, KPMG, Hilton, Humana, IBM, Cisco, BP, Lockheed, Cold Stone Creamery, Northrop Grumman, all have been investing in one way, shape, or form -- some of those projects even on display at this year's summit. However, these projects still seem exceptions to the rule which is that many corporations still seem out of sync with games, and vice-versa. To begin to deal with this issue such that it could result in better takeaway for the serious games community the organizers of the serious games summit began a round of Internet discussions trying to ferret out a community analysis of how the world of games, and serious games, can garner even more attention and revenues from the corporate sector now and in the future. The presentation presents the summary of that community discussion in a digestible format for further audience feedback and takeaway.

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