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(303) Games that Connect People - Part 1
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SKU	gdc09_8942
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Description

Just a few years ago, virtually all casual games were solitary experiences. Increasingly, casual games -- indeed, all electronic games -- incorporate a component of bringing people together and combining gaming with socializing. Our first blue ocean segment examines this trend through the prism of several styles of game and several platforms that are leading the movement to create games that connect people. - Introduction - Games for Social Networks * Casual game developers are realizing that social networks like Facebook, MySpace, and hi5 have a large user base that can be immediately marketed to. How are they marketing to users, and how are they tailoring their games to fit these users' needs? - Casual MMOs * The term Casual MMO - massively-multiplayer online game - is one tossed around with increasing frequency in casual gaming circles. Is it an impossibility, a contradiction in terms? Or is it the future of MMOs and the forthcoming king of casual gaming revenue? What are the demographics for this type of game, and what are the monetization options?

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