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(303) Business in a Red Ocean: Surviving the Squeeze
Price	$7.95
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SKU	gdc09_8283
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Description

The core business models of the casual game industry - ad-supported Web portals and $20 downloads - are a mature, well-understood, and very crowded market. Nevertheless, there is still room for improving the industry's offerings, and possibilities for making money. We'll look at three topics in the casual game industry's reddest oceans: 1) How do Publishers and Portals Pick? What criteria do publishers use when deciding which games to fund? And how do portals decide which games to distribute? 2) Optimizing the Portal How can the big Web portal experience be perfected? Promotional methods, game clubs, top ten lists, payment methods, search engine optimization, selling your own content or others, and more. What are the positives and negatives of exclusivity? How well are downloadable sales holding up against advertising and advergaming? 3) Surviving the Squeeze Developers are experiencing budget pressure from below due to low-cost overseas developers, budget pressure from above thanks to million-dollar PopCap titles, and downward pressure on average selling price. How does a small developer survive in this climate?

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