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The 5 Domains of Play: Applying Psychology's Big 5 Motivation Domains to Games
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SKU GDC12-3144
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Description
The 5 Domains of Play: Applying Psychology's Big 5 Motivation Domains to Games

Speaker/s: Jason VandenBerghe (Ubisoft)
Day / Time / Location: Thursday 11:30-12:30 Room 2002, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Game Design / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Over the last 20 years an often unobserved modern motivational psychology has coalesced around a system called "The Big 5" or OCEAN. Why should we care? Because unlike its predecessors, this one has a titanic landslide of repeatable, scientific evidence behind it. But how does it apply to games?

The speaker has been collaborating with academics and industry colleagues to try and answer that problem - and we have found that we can, without difficulty, connect specific game elements directly to measurable Big 5 personality "facets". By doing this, we have uncovered a completely new way of looking at the motivations of play.

The potential of this connection is broad: it guides the speaker's our game design decision-making, it helps explain why particular games satisfy (or otherwise), it offers a statistical framework for playtest evaluation and shows us which audiences we have been missing out on.
Takeaway: Attendees will gain an overview of the Big 5 (OCEAN) system of motivational psychology, and a detailed system of design analysis (the "5 domains of play") based on that system that will enable them to understand why their game is or is not satisfying their customers.
Intended Audience: This talk is intended for designers and producers who are engaged in understanding why their players are or are not satisfied with their game, or for anyone looking for a deeper insight into their player's mind. A basic understanding of how player motivation works will be helpful.

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