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Localization and Development: A Love Story...That Leads to Great Business!
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Localization and Development: A Love Story...That Leads to Great Business!
SPEAKER/S: Gordon Walton (Playdom Austin) and Ian Mitchell (BioWare)
DAY / TIME / LOCATION: Monday 3:00- 4:00 Room 302, South Hall
TRACK / FORMAT: Localization Summit / Summit Keynote
DESCRIPTION: There is no doubting it, localization has become an essential part of the business of making games today. Our games have become more complex and our development cycles have become more aggressive so how do we ensure that localization gets the attention it deserves, without disrupting the development process? In this keynote, the value of a proper localization process will be discussed as an opportunity to align business and development goals. The rationale and methodologies for success in localizing modern AAA games will be covered and BioWare will present some ideas to help developers build a more effective and sustainable localization processes.

TAKEAWAY: Attendees will be inspired to invest in the localization of their games and localization professionals will get tools to use with their teams to gain buy-in. Specific statistics and metrics from the BioWare localization processes will be shared in this presentation.

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