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Counting Women: The Dollars and Cents Behind Female Gamers
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Counting Women: The Dollars and Cents Behind Female Gamers,
4209

IGDA, Panel

Aleks Krotoski
Journalist and PhD student, University of Surrey

Clarinda Merripen
Vice Pres of Operations, Cryptic Studios

Mia Consalvo
Associate Professor, Ohio University

Richard Ow
Interactive Ent. Industry Expert, The NPD Group

Schelley Olhava
Program Manager, Consumer Markets: Gaming, IDC
This panel takes an uncompromising look at the demographics and purchasing habits of women who play game. The assumptions surrounding what women buy and play shape the type of games created and design of the game play. We both support some of those assumptions and challenge others by delving into hard numbers brought by several of the leading academics in the field. The data is fresh, published in 2004 in the few months prior to the conference and garnered from the leading academics and market researchers in the field.

Audience members will have a clear picture of how much women in different market sectors and demographic groups spend.

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