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I Want Music in My Apps, Widgets and Viral Videos! Pushing the Boundaries of Music Licensing
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SKU GDC10-10284
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Description
I Want Music in My Apps, Widgets and Viral Videos! Pushing the Boundaries of Music Licensing
Speaker: Brooke Wentz (Owner/Music Supervisor, The Rights Workshop), Tim O'Brien (Head of Business Development, Tapulous), Andrew Lee (JamLegend), Anthony Castoro (CEO, Heatwave Interactive), Larry Goldberg (Tunewiki)
Date/Time: Saturday (March 13, 2010) 9:00am — 10:00am
Location (room): Room 112, North Hall
Track: Audio
Secondary Track: Business and Management
Format: 60-minute Panel
Experience Level: All

Session Description
In the era of apps, widgets, streaming sites, viral videos and mashups, developers are making music a prominent feature of the game environment and pushing the boundaries of music licensing. This panel opens the floor to music executives at game development companies who are finding new and unconventional ways to incorporate music into games. These speakers will address the special challenges they have overcome in order to bring their games to commercial release. These games include DJ Hero (rhythm-based music game), Tapulous (iPhone app), Saint's Row (console game), Audition (dance game) and JamPlay (Karaoke app).

Intended Audience
This panel will be informative for any developer with an interest in creating music-based game or in incorporating music into a game. Entry-level game makers will gain an understanding of music copyrights as applied to interactive media. Experienced professionals will find value in the negotiating strategies and perspectives shared by these panelists, who have successfully navigated the maze of music clearance. Marketing executives will also find value in this panel, since music is closely to the marketing of games and the cost of music is relevant to trailers and ads.

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