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PR 101 for Developers
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Description

PR 101 for Developers
Speaker: Tyrone Rodriguez (Producer, Nicalis, Inc.)
Date/Time: Friday (March 12, 2010) 3:00pm — 4:00pm
Location (room): Room 125, North Hall
Track: Business and Management
Format: 60-minute Lecture
Experience Level: All

Session Description
PR 101 for Developers presents attendees with an overview of the basics of game and studio promotion through proven tactics and strategies. The lecture consists of an initial intro and education, in plain English, breaking down important details on PR and what it means to game developers. After touching on some of the options available, such as direct and viral PR, external agencies, the lecture will break into a PR Post Mortem on Cave Story for Wii�what went right and what went wrong. Ultimately, lecture attendees will be presented with options and methods in which to create their own promotions.

Intended Audience
This lecture is intended for developers of all sizes--one-man teams to 100 person studios--interested in gaining a better understanding of how to effectively promote their games to media and consumers. Specifically, developers serving as PR managers, community managers, producers and other roles handling media relations will find this talk invaluable. No previous PR experience or understanding is required.

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