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Marketing in a Digitally Distributed World: What to Do When the Old Bag of Tricks Won't Work Anymore
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Description

Marketing in a Digitally Distributed World: What to Do When the Old Bag of Tricks Won't Work Anymore
Speaker: Clive Downie (VP of Marketing, ngmoco:))
Date/Time: Thursday (March 11, 2010) 3:00pm — 4:00pm
Location (room): Room 132, North Hall
Track: Business and Management
Format: 60-minute Lecture
Experience Level: All

Session Description
The role of marketers is changing. Creating major awareness & demand for a game is no longer the sole focal point for a marketer in the digitally distributed world. Understanding the consumer is still a foundation. But where does it go from there in a world with no walls populated by rapidly changing target markets powered by their ability to wield information over personal broadcast channels, make & break trends in a day and consume quality for free in volume? How can marketing make a difference rather than be a legacy skill that's buried?

Intended Audience
Marketing leaders, publishers and developers looking for insight on succeeding in the app store.

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