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Fate of a Small Social Game Studio
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Description

Fate of a Small Social Game Studio
Speaker: Justin Hall (CEO, GameLayers, Inc)
Date/Time: Thursday (March 11, 2010) 5:05pm — 5:30pm
Location (room): Room 125, North Hall
Track: Business and Management
Secondary Track: Production
Format: 25-minute Lecture
Experience Level: Intermediate

Session Description
In 2007 GameLayers raised $500k in seed money to make a Passively Multiplayer Online Game, an MMO in a Firefox toolbar. After raising another $1.5 million of venture capital and expanding to nine employees, GameLayers found itself in late 2009 with no Firefox MMO, two Facebook games and four employees. What happened to GameLayers? This session will share lessons from a web games startup: raising money on prototypes, revenue attempts on unusual platforms, and evolving a company in search of larger markets.

Intended Audience
This session will be appropriate for entrepreneurs looking to make games, for game designers considering starting a business, and for anyone curious about the social / web games space.

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