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Behind the Curtains of BUZZ! The Multi-Million Seller of SCEE Franchise
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Behind the Curtains of BUZZ! The Multi-Million Seller of SCEE Franchise
Speaker: Vanessa Wood (Localization Services Manager, Sony Computer Entertainment Europe), Fabio Ravetto (International Project Manager Coord., Binari Sonori), Sophie Krauss (Localization Manager, Relentless Software)
Date/Time: Tuesday (March 9, 2010) 5:15pm — 6:00pm
Location (room): Room 220, South Hall
Experience Level: All
Summit: Localization Summit
Format: 45-minute Lecture

Session Description
BUZZ! is one of the most successful casual game franchises of the world. Since its launch in 2005, the quiz game series has sold over 8 millions copies in more than 15 territories. Such success requires the creation of a large pool of fresh questions targeted to various groups of players in many different countries. This session covers the refined localization techniques in place to manage a product that contains huge volumes of text and a considerable amount of audio, and to ensure that the questions are prepared carefully through a combination of translating, adapting, creating, ranking and testing the questions.

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