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After the iPhone...What?
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Description

After the iPhone...What?
Speaker: Jeff Essex (Creative Director, Audiosyncrasy), Peter Drescher (Twittering Machine), Dave Sparks (Engineering Manager, Google), Aaron Higgins (President, Sound Trends), Jeff Bush (Director webOS Graphics & Gaming, Palm), Rajeev Massand (RIM)
Date/Time: Thursday (March 11, 2010) 10:30am — 11:30am
Location (room): Room 112, North Hall
Track: Audio
Format: 60-minute Panel
Experience Level: All

Session Description
The iPhone is a great gaming device with a huge market. But with so many titles, success is becoming extremely difficult, especially with the focus on free or 99 cent apps. It has a direct impact on audio creators seeking to grow their business in mobile. What are your options? This panel features audio-savvy representatives for four alternative platforms - Android, Palm, Blackberry and Windows Mobile - plus a reality-checking experienced iPhone developer. Specifics will include the nitty gritty (audio architecture, hardware specs, etc.), particular strengths of each platform, examples of in-game audio, and market differentiators.

Intended Audience
This session is geared toward audio content creators and programmers who are seeking alternatives to the crowded iPhone market, or are considering porting existing iPhone titles to other mobile platforms. Whether you're an experienced developer or just getting started in mobile, this panel will get you up to speed on every major smartphone platform in the US.

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