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ESRB Explained: Behind the Ratings
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ESRB Explained: Behind the Ratings,
2663

IGDA, Lecture

Marc Szafran
Senior VP & General Counsel, ESRB
After two years of development and millions of dollars invested in production, have you ever had a game rated M, for Mature, by the ESRB when your objective was to create a title for a Teen audience? Have you ever spent hours trying to figure out how and why one game gets rated E for Everyone, when another seemingly similar title receives a T for Teen? The ESRB will try to answer these questions and more as well as shed light on its ratings process.

In this lecture, you will see actual examples of content that have historically triggered a particular designation with raters. You'll see footage that helps to define the boundaries of each rating category, illustrating as precisely as possible where one rating category ends and another begins. Finally, you'll see the details of how to prepare your product submission to the ESRB, and what happens once it has been received: Who rates your game? How do they rate it? How do different factors such as context and player control contribute to determining a final rating? What does "comic mischief" mean? What are the various violence descriptors and when are they applied?

Understanding the ESRB's processes and requirements will help you to achieve your rating objective and will ease you through the rating submission process.

The general content boundaries for each rating category; submission requirements necessary for the rating of your product; what pertinent content is and how it will affect your product's rating; and an overview of the rating review process.

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