Evolution of Casual Games

Speakers: Harold Zeitz

Track: Mobile: Deals & Distribution

Format: Lecture

Experience Level: All

Description: More than 100 million consumers are playing PC casual games today. The ongoing innovation and evolution of casual games development has extended the audience to a mainstream demographic never before reached in the traditional video game history. This diversification presents a wealth of opportunity for developers and publishers, and will further contribute to the massive growth of the overall gaming industry.

This presentation discusses predictions and observations of the evolution of casual games. With insight from consumer surveys and industry experts, the session outlines the sociological and physiological implications and benefits of playing casual games, and how they impact the industry as it looks toward growth and market traction.

Idea Takeaway: This presentation offers predictions and observations of the evolution of casual games, outlines the sociological and physiological implications and benefits of playing casual games, and how they impact the industry as it looks toward growth and market traction.

Intended Audience: The session assumes an interest in casual games from the point of view of a developer, publisher, or portal. No prerequisite knowledge is necessary as this session will be open to all audience levels. This session would be most valuable for content providers, content creators, game developers and business managers.